New? Start Here

We have a special offer for new customers - along with curated sample sets so you can get to know our products without committing to full size!

CHECK IT OUT

Join our Program

Join Candid Rewards and earn points on every purchase. Get exclusive perks, early access to new products, and special offers.

LEARN MORE

Love our Products?

Share your photos or videos and earn up to $15 Store Credit + be entered in our *NEW* Monthly Giveaway! Your experience matters to us!

SHARE YOURS

Real results.
Thoughtful ingredients.

Multitasking products made to support your skin - not complicate it.
SHOP BEST SELLERS TAKE THE COLOR MATCH QUIZ

  • brought to you from wisconsin.

  • no fillers - just functional naturals.

  • Founded by a mom, made for real life.

  • Low waste, minimal & recyclable.

SHOP BY COLLECTION

Rooted in Nature, Not Hype

Candid Naturals is built on the belief that real results don’t require complicated routines. We offer multitasking products made with research-backed ingredients from nature - thoughtfully chosen to work with your skin, not overwhelm it.

We don’t chase trends or overcomplicate formulas. Our focus is on what truly works, paired with minimal, eco-conscious packaging to reduce waste wherever possible. Everything we make exists to simplify - for those who value slowing down, being intentional, and caring for their skin in a more grounded way.

More About us

Natural Beauty, Made Simple

Makeup that’s easy to use, gentle on skin, and made to grow with you. Build what you need, refill what you love, and keep your routine uncomplicated.

shop natural beauty
TAKE OUR COLOR MATCH QUIZ

Natural Beauty, Made Simple

Makeup that’s easy to use, gentle on skin, and made to grow with you. Build what you need, refill what you love, and keep your routine uncomplicated.

shop natural beauty
TAKE OUR COLOR MATCH QUIZ
Natural Liquid Foundation Natural Liquid Foundation
BEST SELLER

FOR FACE

Natural Liquid Foundation

From $18.99
From $18.99
(66 reviews)
Natural Lash Mascara Natural Lash Mascara
BEST SELLER

FOR EYES

Natural Lash Mascara

$19.99
$19.99
(30 reviews)
Natural Smoothing Makeup Primer Natural Smoothing Makeup Primer
BEST SELLER

FOR FACE

Natural Smoothing Makeup Primer

From $17.99
From $17.99
(27 reviews)
Pressed Eyeshadow | Blend + Layer • ECO-Refill** Pressed Eyeshadow | Blend + Layer • ECO-Refill**

FOR EYES

Pressed Eyeshadow | Blend + Layer • ECO-Refill**

From $14.99
From $14.99
(4 reviews)
EMPTY Reusable Compacts for Eco-Refills EMPTY Reusable Compacts for Eco-Refills

FOR FACE

EMPTY Reusable Compacts for Eco-Refills

From $3.99
From $3.99
(2 reviews)
Cream Concealer Cream Concealer

FOR FACE

Cream Concealer

From $16.99
From $16.99
(9 reviews)
Pressed Setting Powder Pressed Setting Powder

FOR FACE

Pressed Setting Powder

From $32.99
From $32.99
(8 reviews)
Blush Pressed Powder Blush Pressed Powder
BEST SELLER

FOR FACE

Blush Pressed Powder

From $18.99
From $18.99
(6 reviews)
Bronzer Pressed Powder Bronzer Pressed Powder

FOR FACE

Bronzer Pressed Powder

From $32.99
From $32.99
(4 reviews)
Highlight Pressed Powder Highlight Pressed Powder

FOR FACE

Highlight Pressed Powder

From $32.99
From $32.99
(1 reviews)
E-Gift Card

Candid Naturals

E-Gift Card

From $10.00
From $10.00
(No reviews)
Find Your Shade - Foundation Sample Set Find Your Shade - Foundation Sample Set

Candid Naturals

Find Your Shade - Foundation Sample Set

$9.99
$9.99 -50%
$19.99
(No reviews)
Large Refillable Palette for Eco-Refills *Empty* Large Refillable Palette for Eco-Refills *Empty*

FOR FACE

Large Refillable Palette for Eco-Refills *Empty*

$12.99
$12.99
(No reviews)
The Better Beauty Bundle The Better Beauty Bundle

Candid Naturals

The Better Beauty Bundle

From $74.99
From $74.99
(No reviews)

SEEN ON

real reviews

4.95 ★ (269)
Verified

your nighttime ritual in a jar

  • Supports deep sleep and nightly relaxation
  • Helps relieve sore, tight, or overworked muscles
  • Perfectly gentle for kids’ bedtime routines
  • Powered by magnesium and rich, skin-loving oils
  • 100% natural - no fillers, synthetics, or harsh ingredients
Magnesium Butter

your nighttime ritual in a jar

  • Supports deep sleep and nightly relaxation
  • Helps relieve sore, tight, or overworked muscles
  • Perfectly gentle for kids’ bedtime routines
  • Powered by magnesium and rich, skin-loving oils
  • 100% natural - no fillers, synthetics, or harsh ingredients
Magnesium Butter
Herbal-Infused Tallow Balm Herbal-Infused Tallow Balm
BEST SELLER

FOR FACE + BODY

Herbal-Infused Tallow Balm

From $27.99
From $27.99
(20 reviews)
Revival Skin & Hair Mist Revival Skin & Hair Mist

FOR FACE + HAIR

Revival Skin & Hair Mist

$17.99
$17.99
(2 reviews)
Herbal-Infused Repair Serum | Nourish + Restore Herbal-Infused Repair Serum | Nourish + Restore

FOR FACE

Herbal-Infused Repair Serum | Nourish + Restore

From $29.99
From $29.99
(5 reviews)
Tallow Lip Conditioning Balm Tallow Lip Conditioning Balm

FOR LIPS

Tallow Lip Conditioning Balm

From $7.99
From $7.99
(9 reviews)
Herbal Infused Tallow Cream Herbal Infused Tallow Cream
BEST SELLER

FOR FACE + BODY

Herbal Infused Tallow Cream

From $27.99
From $27.99
(21 reviews)
Herbal Tallow Skin Care Duo | Discovery Set Herbal Tallow Skin Care Duo | Discovery Set

FOR FACE + BODY

Herbal Tallow Skin Care Duo | Discovery Set

$14.99
$14.99 -6%
$15.99
(21 reviews)
E-Gift Card

Candid Naturals

E-Gift Card

From $10.00
From $10.00
(No reviews)
Radiant Renewal | Discovery Set for Dry, Dull, or Mature Skin Radiant Renewal | Discovery Set for Dry, Dull, or Mature Skin
SOLD OUT

FOR FACE

Radiant Renewal | Discovery Set for Dry, Dull, or Mature Skin

$48.99
$48.99
(3 reviews)
Candid Calm | Discovery Set for Sensitive or Stressed Skin Candid Calm | Discovery Set for Sensitive or Stressed Skin

FOR FACE

Candid Calm | Discovery Set for Sensitive or Stressed Skin

$48.99
$48.99
(1 reviews)
Hand holding a dropper over a collection of skincare products on a marble surface. Hand holding a dropper over a collection of skincare products on a marble surface.

FOR FACE

Blue Tansy Balance | Discovery Set for Oily or Acne-Prone Skin

$48.99
$48.99
(2 reviews)
Herbal Harmony | Discovery Set for All Skin Types Herbal Harmony | Discovery Set for All Skin Types

FOR FACE

Herbal Harmony | Discovery Set for All Skin Types

$48.99
$48.99
(No reviews)
Timeless Glow Elixir Timeless Glow Elixir

FOR FACE

Timeless Glow Elixir

From $29.99
From $29.99
(3 reviews)
3-in-1 Mask + Scrub + Spot Treatment 3-in-1 Mask + Scrub + Spot Treatment

FOR FACE

3-in-1 Mask + Scrub + Spot Treatment

$43.99
$43.99
(No reviews)
Magnesium Body Butter Magnesium Body Butter
BEST SELLER

FOR BODY

Magnesium Body Butter

From $23.99
From $23.99
(3 reviews)
Tallow Body Elixir Tallow Body Elixir
NEW

FOR BODY

Tallow Body Elixir

$45.99
$45.99
(1 reviews)
Blue Tansy Balance Bundle | 5-Pc Skincare Routine Blue Tansy Balance Bundle | 5-Pc Skincare Routine

FOR FACE

Blue Tansy Balance Bundle | 5-Pc Skincare Routine

$119.96
$119.96 -20%
$149.95
(No reviews)
Candid Calm Bundle | 5-Pc Skincare Routine Candid Calm Bundle | 5-Pc Skincare Routine

FOR FACE

Candid Calm Bundle | 5-Pc Skincare Routine

$121.99
$121.99 -20%
$152.95
(No reviews)
Herbal Harmony Bundle | 5-Pc Skincare Routine Herbal Harmony Bundle | 5-Pc Skincare Routine

FOR FACE

Herbal Harmony Bundle | 5-Pc Skincare Routine

$117.99
$117.99 -20%
$147.95
(No reviews)
Radiant Renewal Bundle | 5-Pc Skincare Routine Radiant Renewal Bundle | 5-Pc Skincare Routine

FOR FACE

Radiant Renewal Bundle | 5-Pc Skincare Routine

$123.99
$123.99 -19%
$154.95
(No reviews)

Customer Favorites

Natural Liquid Foundation

FOR FACE

Natural Liquid Foundation

(66 reviews)
From $18.99
From $18.99
Herbal Infused Tallow Cream

FOR FACE + BODY

Herbal Infused Tallow Cream

(21 reviews)
From $27.99
From $27.99
Natural Lash Mascara

FOR EYES

Natural Lash Mascara

(30 reviews)
$19.99
$19.99
Herbal-Infused Tallow Balm

FOR FACE + BODY

Herbal-Infused Tallow Balm

(20 reviews)
From $27.99
From $27.99
Natural Smoothing Makeup Primer

FOR FACE

Natural Smoothing Makeup Primer

(27 reviews)
From $17.99
From $17.99
Natural Liquid Foundation

FOR FACE

Natural Liquid Foundation

(66 reviews)
From $18.99
From $18.99
Herbal Infused Tallow Cream

FOR FACE + BODY

Herbal Infused Tallow Cream

(21 reviews)
From $27.99
From $27.99
Natural Lash Mascara

FOR EYES

Natural Lash Mascara

(30 reviews)
$19.99
$19.99
Herbal-Infused Tallow Balm

FOR FACE + BODY

Herbal-Infused Tallow Balm

(20 reviews)
From $27.99
From $27.99
Natural Smoothing Makeup Primer

FOR FACE

Natural Smoothing Makeup Primer

(27 reviews)
From $17.99
From $17.99
Timeless Glow Elixir
FOR FACE
Timeless Glow Elixir
From $29.99
From $29.99
Tallow Body Elixir
FOR BODY
Tallow Body Elixir
$45.99
$45.99
EMPTY Reusable Compacts for Eco-Refills
FOR FACE
EMPTY Reusable Compacts for Eco-Refills
From $3.99
From $3.99