WHAT'S INSIDE & WHY

Close-up swatch of Candid Naturals Black Mascara formula on the wand bristles Close-up swatch of Candid Naturals Black Mascara formula on the wand bristles

Coffee Seed Oil

Rich in antioxidants and fatty acids to nourish lashes, support follicle health, and add natural sheen without heaviness.

Rosemary Leaf Extract - Organic

A stimulating herbal extract that supports healthy hair growth and strengthens follicles. It helps condition lashes and maintain a clean, balanced lash line.

Rice Powder - Organic

A fine, plant-derived powder that helps add natural thickness and structure to lashes. Used in mascara to enhance volume, improve texture, and support smooth, even application without clumping.

German Chamomile Flower Extract - Organic

A soothing botanical extract known for its calming and anti-inflammatory properties. It helps condition the delicate lash line and reduce potential irritation, making it ideal for sensitive eyes.

FULL INGREDIENTS:

Water, Corn Starch*, Matricaria Flower Extract*, Coffee Seed Oil, Lecithin*, Mica (ethically sourced), Carnauba Wax, Rice Powder*, Sunflower Seed Oil*, Tocopherol (Vitamin E), Grape Seed Oil*, Vanilla Planifolia Fruit Extract*, Oregano Leaf Extract*, Thyme Extract, Cinnamon Bark Extract*, Rosemary Flower Extract*, Goldenseal Extract, Lemon Peel Extract*. [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891), Non-Nano Iron Oxides (CI 77499, CI 77491, CI 77492). *Certified Organic

  • DIRECTIONS

    Apply from root to tip, wiggling the wand for lift and separation. Layer for extra definition.
    Remove gently with a cleansing balm or oil (like our Tallow Balm).

  • FOR YOUR SENSES

    Texture: Creamy, smooth application with flexible wear
    Scent: Barely there - a whisper of botanicals
    Finish: Naturally defined lashes with a soft, elegant hold

  • PACKAGING

    0.26 oz in a sleek black mascara tube - compact, easy to recycle, and perfect for everyday glam.

Good to Know

Woman applying Candid Naturals Black Mascara with the wand, holding the tube Woman applying Candid Naturals Black Mascara with the wand, holding the tube

Yes. No harsh ingredients, no flakes. It's infused with coffee seed oil and chamomile to nourish lashes while defining them. Clean enough for everyday wear.

Black gives a classic, defined look - great for most skin tones and fuller lashes. Brown is softer and more natural - perfect for fair skin, blonde hair, or a no-makeup-makeup vibe. Both are beautiful.

No. The lightweight formula lifts and defines with flexible hold. It's smudge-resistant for all-day wear, yet easy to remove at night - no tugging.

Yes. It washes off easily with warm water and a gentle cleanser - no harsh makeup removers needed. Your lashes stay conditioned, not stripped.

Orders are typically shipped within 2-3 business days. You'll receive a shipping confirmation with tracking and estimated delivery as soon as your package is on the way. Please note that during high volume times, such as holidays and sales, it may take 3-5 business days for your order to be shipped.

We have a Promise. We aren't about tricking you into a guarantee or making you jump through any hoops. If you don't love something, tell us and we'll make it right. If you do love it, tell us too - and we'll reward you for it. Promise. Reach us via online chat, contact page, or email: hello@candidnaturals.com.

MADE IN AMERICA

MOM-OWNED & FAITH-DRIVEN

NO FILLERS - JUST FUNCTIONAL NATURALS

LOW-WASTE, MINIMAL & RECYCLABLE

What Customers are Saying...

  • This is truly the most beautiful mascara I have ever used. It looks so natural on my lashes.
  • Glides on, no clumping, zero toxins...it is exactly what I need.
  • One coat does the trick. It stays put all day and is easy to remove.
  • 5 stars: 29 (85%)
  • 4 stars: 3 (9%)
  • 3 stars: 2 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
B
Brita F. (United States)
Black
Great mascara

This is a great mascara and is a reasonable price for a clean formula. Doesn’t clump and goes smooth. It might require a few coats but I don’t mind that.

C
Colette S. (United States)
Brown
Perfect everyday mascara!

Love this mascara! Super light and natural. Easy to apply and is fairly buildable. I love that it is not clumpy at all and doesn’t make my lashes look clumpy.

D
Denise C. (United States)
Brown

I really like the candid naturals mascara . It doesn't smudge and is easy to remove. It also gives a nice natural lash look.

C
Carol H. (United States)
Black
Great mascara

Goes on smoothly, does not flake. I don't find it under my eyes at the end of the day. And I feel good using a product that is clean. I recommend this product.

M
Maria C. (United States)
Brown
Nice light mascara

I like this mascara. It doesn't flake. It gives more of a lighter natural look rather than the more enhanced look that I'm used to with mascara.

M
Molly W. (United States)
Brown
Good Mascara

It is better than most of the mascara that I have tried. It goes on easily.

G
Gail (United States)
Brown
Natural Lash Mascara

I was hesitant to buy a brown mascara thinking it would be too light but it turns out that it’s a beautiful deep brown! I’ve always used black but the brown is a great option and I can also use it for“mink” eyes. That’s where you use the brown at the base of the lash then use black for the tips. I totally recommend this mascara!

K
Kelli H. (United States)
Brown
Easy to remove and safe!

I like that it is easy to remove at night, I finally found a natural that works and is safe for my eyes!

A
Anonymous (United States)
Black
Great mascara

Mascara actually coats my lashes...feels comfortable and clean..

S
Shanon (United States)
Black
I love this mascara

I love this mascara. Glides on, no clumping, zero toxins…it is exactly what I need. I have been enjoying this brand for quite a while now and won’t go back to anything else!

A
Anonymous (United States)
Black
Too new to tell

This mascara is new to me so I haven't had time to really determine if it strengthens and thickens my lashes. As of right now I think the mascara is average. I do like that it doesn't smudge or flake when I wear it.

A
Alexus B. (United States)
Black
Greatest Mascara!

This mascara goes on nice, stays on all day without flaking of smudging, and washes off without scrubbing!

B
Becky B. (United States)
Black
Great Mascara

My lashes are thicker and healthier after using this mascara for one month.

N
Nora N. (United States)
Brown
unflaky mascara

I really feel good about the ingredients. The color is just right. I got the brown. It doesn't flake and get in my eyes and comes off very easily when I wash my face. It's just the right amount with two coats and is not clumpy.

A
Amy F. (United States)
Black
Love it

Great natural mascara!

A
AnnMarie R. (United States)
Black
Nice all natural product

Applies very evenly and it makes me feel better knowing there aren't alot of chemicals.

L
Leanne B. (United States)
Brown

I like the color, no clumps, it lasted, and when it was time to take it off, it came off with no residue for days.

D
Dori S. (United States)
Brown
Looks and feels great

This mascara is easy to apply with no clumping. One coat does the trick. It stays put all day and is easy to remove. I have found a new go to I feel good about using. Thank you!

T
Tabitha (United States)
Brown
Love the mascara!

Goes on smooth and looks great and stays put all day! Washes off with soap and water.

R
Rosalie I. (United States)
Black
Candid Naturals Mascara

I like the smell of this mascara. Also it lengthens very well. I was disappointed in its ability to thicken. I didn’t notice much difference in that area.

M
May W. (United States)
Brown
Love it

So far so good! Hoping it can bring back the lashes I had in my youth!!

s
susan m. (United States)
Brown
Mascara

Love the look ! And trying to go with more natural ingredients,I am happy!

D
Darla H. (United States)
Brown
Very Nice Mascara

The natural lash mascara is very soft. It does not get crusty on the eyelashes like most mascaras do, so it washes off easily without needing to over scrub. It stays put and does not smudge throughout the day. It does thicken the lashes in my opinion. I am not noticing that there is a particular lengthening effect, but I am very happy with the mascara. I feel like it is good for my eyelashes and will be beneficial, in time, with allowing my lashes to grow.

M
M.M. (United States)
Black
Ok mascara.

Nice mascara but much smaller than I anticipated. It's only a travel size.

Hi there, thank you for taking the time to leave a review! We apologize if the size was smaller than expected. We try to provide thorough information on all our products, including size and type of packaging, so you can make the most informed purchase. Our mascara is not travel size (which is usually around .13oz), it is a typical mascara size, but our packaging is designed to be simple and compact for easy use. You'll be suprised how much product is in there! We appreciate your feedback and thank you for supporting our brand!

N
Nava (United States)
Love my brown mascara

Very light, beautiful, natural looking. Just what I was looking for.

We're so glad!! Thank you for taking the time to share :)

K
Karen

The mascara brush is full & combs the lashes so easily. My lashes feel light and beautiful.

I'm so happy to hear that! Thank you for taking the time to share!

D
Donna G.

I am loving this mascara! My new favorite! It goes on smoothly. It does NOT clump or feel heavy on my lashes! Glad to have finally found a “clean” mascara!

Thank you so much Donna, I'm so glad you like it!!

A
Angie

Love this natural mascara, it stays on a long time!!

E
Elaina

I like this