WHAT'S INSIDE & WHY

Candid Naturals Liquid Foundation shade swatches next to the bottle applicator Candid Naturals Liquid Foundation shade swatches next to the bottle applicator

Aloe Leaf Juice - Organic

Hydrates and soothes while supporting skin barrier repair; rich in polysaccharides with calming properties.

Rice Powder - Organic

Gently mattifies and softens skin while offering antioxidant benefits; traditionally used to smooth and brighten complexion.

Shea Butter - Organic

Deeply moisturizing and rich in fatty acids; helps protect and soften dry or reactive skin.

German Chamomile Flower Extract - Organic

Calms redness and irritation with natural anti-inflammatory compounds like apigenin and azulene.

FULL INGREDIENTS:

Aloe Vera Leaf Juice*, Water, Glycerin*, Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Shea Butter*, Matricaria Flower Extract*, Lecithin*, Tocopherol (Vitamin E), Vanilla Planifolia Fruit Extract*, Oregano Leaf Extract*, Thyme Extract, Olive Leaf Extract*, Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract, [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891), Non-Nano Zinc Oxide (CI 77947), Non- Nano Iron Oxides (CI 77491, 77492, 77499). *Certified Organic

  • DIRECTIONS

    Shake well before use. Apply 1–2 pumps to clean, moisturized skin using a brush, sponge, or fingertips. Blend evenly across the face for a seamless finish. Layer as needed for additional coverage.
    Note: We highly recommend ordering a sample to find your perfect shade, as we do not offer refunds for color mismatch.

  • FOR YOUR SENSES

    Texture: Lightweight fluid with a smooth, skin-like feel
    Scent: Subtle and earthy with a soft vanilla-herbal finish
    Finish: Natural satin - balanced, never shiny or flat

  • PACKAGING

    Available in 3ml sample, 0.5oz half size, and 1oz full size.
    Packaged in a sleek glass pump bottle with protective cap — refillable and eco-friendly.

Good to Know

Candid Naturals Liquid Foundation pump bottle in shade 03 Cool - Light/Medium Candid Naturals Liquid Foundation pump bottle in shade 03 Cool - Light/Medium

Take our Color Match Quiz on the website - it's quick and helpful. We also offer a Find Your Shade Foundation Sample Set with three shades to test at home. Still unsure? Message us - we're good at helping you find a close match, and if we don't get it right, the next set is on us!

It does! Our foundation includes non-nano zinc oxide, a mineral that offers broad-spectrum protection. Due to FDA regulations, we don't label it with an SPF number, but it's a great part of your daily defense.

Light-to-medium, buildable coverage that lets your skin show through. It's designed to even out your complexion without looking like a mask. Layer more where you need it - less where you don't.

Yes. It's made with skin-calming botanicals and mineral pigments, and it's gentle enough for reactive or sensitive skin. It won't clog pores, and the breathable formula lets your skin do its thing.

Full Size is 30ml - your everyday go-to. Half Size is 15ml - perfect if you're trying it for the first time or want a travel-friendly option.

Orders are typically shipped within 2-3 business days. You'll receive a shipping confirmation with tracking and estimated delivery as soon as your package is on the way. Please note that during high volume times, such as holidays and sales, it may take 3-5 business days for your order to be shipped.

We have a Promise. We aren't about tricking you into a guarantee or making you jump through any hoops. If you don't love something, tell us and we'll make it right. If you do love it, tell us too - and we'll reward you for it. Promise. Reach us via online chat, contact page, or email: hello@candidnaturals.com.

MADE IN AMERICA

MOM-OWNED & FAITH-DRIVEN

NO FILLERS - JUST FUNCTIONAL NATURALS

LOW-WASTE, MINIMAL & RECYCLABLE

What Customers are Saying...

  • Best foundation I've used without even considering the fact that it's all natural
  • Good coverage but also feels light/soft at the same time. It also smells amazing!
  • I'm 58 years old and this is the best foundation I've ever used
  • 5 stars: 68 (96%)
  • 4 stars: 2 (3%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
L
Lorid (United States)
Best foundation ever

I bought the liquid foundation neutral light quite a while ago. I used it sparingly so it's lasted a while. This foundation is probably the best foundation I've used without even considering the fact that it's all natural. Coverage is good I managed to match perfectly and it lasted a very long time as in it did not go bad.

E
Elizabeth S. (United States)
Full Size (30ml) / 3.5 | Neutral - Light
Great makeup!

This makeup has great coverage, doesn't leave my skin greasy, and doesn't easily rub off. It works great at evening out my skin tone and I love that it's natural and healthy for my skin too!

D
Denise C. (United States)
Full Size (30ml) / 4.5 | Olive - Light/Medium
Love the variety of colors and it goes on nicely

Love the variety of colors and it goes on nicely.

J
Jina D. (United States)
Full Size (30ml) / 04 | Neutral - Light/Medium
Love This Stuff!

I love that you can sample first. I have purchased several bottles so far. This is awesome, just the right coverage, but the best part is great ingredients.

J
Jeanne L. (United States)
Half Size (15ml) / 01 | Cool - Fair

I really like the product. The color is a great match for my skin color.

R
Ryanne M. (United States)
Full Size (30ml) / 0.5 | Neutral - Fair
No fuss foundation

I love how it matches my skin tone and lasts all day. Easy to apply, but also easy to wash off at the end of the day!

D
Dawn H. (United States)
Great coverage

Great coverage, natural look not cakey, feels good on your skin.

C
Cassy N. (United States)
Finally found “the one”!

So happy to have finally found a foundation that gives me good coverage but also feels light/soft at the same time. It also smells amazing! The product truly sells itself, and after trying a sample, I was sold!

T
Tonya G. (United States)
I have been using this product for about a year

I have been using this product for about a year. I started with a sample to find the right shade and am now on my third bottle. I love how light it feels, how easy it goes on, how little you need and how it’s full of only good things!

C
Charity H. (United States)
Half Size (15ml) / 04 | Neutral - Light/Medium
Beautiful Foundation

I love this foundation, ingredients are fantastic and coverage is just perfect, light to medium and looks like skin! It lasts all day, and only need a little powder to set my combo skin. This reminds me of a foundation I used from another clean company years ago that they discontinued so I am SO glad to find this! I love the conservative values and will continue to support!

N
Natalie (United States)
Best non toxic foundation!!

I’ve been on a mission to find a good non toxic foundation and this is it! It honestly wears the same as my ole time favorite designer foundation but it’s even better because it doesn’t have all the harmful chemicals . It provides great coverage and looks so natural on the skin. I also appreciate that samples can be purchased as it difficult to know your color based of what you see online. So greatful I found this company.

M
Malisa P. (United States)
Hands down the BEST purchase ever!!!

Within the last few years, particularly 2020, I really started desiring and asking the Lord to help me to honor my temple and glory to God he has. I started wearing makeup at age 3 for mini pageants my mom had us children in and I always just gravitated to wearing lots of products. As I have gotten older, I have realized all of the toxic chemicals I have been using and how they are affecting my health. I started looking for better alternatives.
Having a platform like Public Square has been wonderful! Candid Naturals has the BEST foundation that I have ever used! There is no smell. The texture feels like silk or satin to your skin. My skin is glowing and the color is perfect! The coverage is natural and it feels super natural. It blends beautifully!I have been raving about this product to my husband and teenage sons because I have been in awe that something so incredible exists! The shipping was free and my product came so fast! Like 4 days! I am repurchasing and trying more of their products! May the Lord bless this business and keep them for many years to come!

N
Natasha H. (United States)
Full Size (30ml) / 02 | Cool - Light
I absolutely love this foundation!

I absolutely love this foundation! It goes on nice and smooth, doesn't feel cakey, and lasts all day.

B
B. N. (United States)
Beautiful foundation with great coverage!

Beautiful foundation with great coverage!

I tried a few different sample sizes and found that the light-cool shade 02 was the perfect match for me!
The foundation feels great on my sensitive skin and does not cause any kind of breakouts or irritation. Finding a natural foundation that does such a beautiful job and has such a great shade match is really exciting!

Thank you for offering such great samples and they last for several uses!

I'm looking forward to purchasing a bottle of the foundation!

M
Melissa B. (United States)
Full Size (30ml) / 03 | Cool - Light/Medium
This is my favorite!

This is my favorite! It is light, goes on smooth, stays all day and the added bonus is it is a clean formula!

C
Cheri N.R. (United States)
Half Size (15ml) / 04 | Neutral - Light/Medium
Love it!

Love this product and highly recommend! Very lightweight and it matched my complexion perfectly.

G
Gail D.H. (United States)
Full Size (30ml) / 03 | Cool - Light/Medium
The best foundation!

I'm 58 years old and this is the best foundation I've ever used. It feels silky and smooth and gives just the right amount of coverage.

A
Anonymous (United States)
Half Size (15ml) / 04 | Neutral - Light/Medium
Looks so natural! Not cakey at all

Looks so natural! Not cakey at all. And it’s the only clean foundation or concealer I’ve tried that doesn’t cause dermatitis to flare up!

S
Stephanie W. (United States)
Full Size (30ml) / 3.5 | Neutral - Light
Very clean foundation!!

I do like this foundation! I tried samples of different shades first and then purchased the small bottle. I have almost empty that, so the large bottle is waiting to be used. I sometimes add a little of the face balm to it in the winter/spring months because my skin is dryer but for summer I don’t. It seems to last the whole day, my face does get shiny by mid-day but I think it’s mostly the heat of the summer. What really sold me are the ingredients! I used Clinique for many years and then my skin started getting irritated. It took me a very long time to find a clean foundation. This is the cleanest one I have found and I tried multiple ones from Ulta Beauty and this is by far the cleanest! I sure hope this company sticks around for a long time!!!

M
Mary (United States)
Full Size (30ml) / 01 | Cool - Fair
Absolutely love using this liquid foundation

Absolutely love using this liquid foundation everyday! My face has never looked so good and knowing it's all clean ingredients makes it the best!

J
Jina D. (United States)
Full Size (30ml) / 04 | Neutral - Light/Medium
So Happy!

I have been looking for a great foundation made with healthy ingredients. I found you through Public Square and I have no regrets. The ability to try samples to get the perfect match is what sold me. Thank you for making a great product!

T
Tammy R. (United States)
Half Size (15ml) / 04 | Neutral - Light/Medium
Love it!!

I tried the samples first and those were great! I found the one I really liked and people noticed the difference! I didn’t tell anyone at work but they noticed and said they could see the difference . I love how easy it goes on and last all day! It is light weight and stays on all day!

P
Paula P. (United Kingdom)
Full Size (30ml) / 03 | Cool - Light/Medium
Love it!

I found my perfect match using the sampler and will be ordering again. I love the coverage , the natural look, and it never settles into the fine lines! Best foundation (and pimer) ever! Thank you!

K
K (United States)
Great Foundation

I have acne prone skin and seem to be allergic to alot of stuff that is found in most non toxic foundations. Needless to say it has been VERY hard for me to find a foundation that doesn't have pore clogging ingredients, has clean ingredients and has shades that work with my skin tone. I found this brand and they seem to check all of the boxes! I'm on my 3rd bottle of foundation.
Thank you thank you thank you Candid Naturals for making this foundation and for your awesome customer service!

C
Carol H. (United States)
Half Size (15ml) / 3.5 | Neutral - Light
It makes a difference

Goes on nicely and covers well. The color was a perfect match for me

J
Jaci M. (United States)
Full Size (30ml) / 02 | Cool - Light
Best lightweight foundation ever!

I love how this formula doesn't irritate around my eye area. It's lightweight and buildable! Hands down the best foundation around!

K
Korrin K. (United States)
Full Size (30ml) / 3.5 | Neutral - Light
Love it!

This has been my foundation brand for months now and I don’t plan on changing that any time soon! The color matches my skin perfectly. Love the non toxic ingredients too.

F
Frederick C. (United States)
Full Size (30ml) / 0.5 | Neutral - Fair
Lightweight Natural Coverage

I absolutely love the natural liquid foundation!! I have used other brands in the past that are non-toxic, but they were too drying to the skin or too oily which caused skin irritation. Now, I highly recommend the product and trying out other products with Candid. Customer service is so professional and helpful which is so rare today! Good people doing good business!! Now, I need to check out their skin care line.