New to Candid Naturals?

Start here

Not sure where to begin? Pick one easy first step - try a small size, take a quick quiz, or start with what our customers love most.

TRY A SAMPLE SET TAKE A QUIZ

  • 4.9 stars from 300+ real reviews

  • Made with grass-fed tallow from Wisconsin farms

  • Refillable makeup - less waste, less spending

  • Mom-owned in small-town Wisconsin

3 easy ways to start

Try it first

Sample sets and 0.5oz Discovery sizes let you test a product before you commit to a full size.

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Find your match

Answer a few quick questions and get a skincare routine, foundation shade or herbal wellness match.

SEE THE QUIZZES
Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity

Shop the favorites

Not a quiz person? Start with the products our customers love most.

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Try it first

Candid Naturals Discover Skincare Sample Set mini jars in Tallow Balm, Tallow Cream, Glow Elixir, and Magnesium Butter Candid Naturals Discover Skincare Sample Set mini jars in Tallow Balm, Tallow Cream, Glow Elixir, and Magnesium Butter
NEW
Sample Set

Discover Candid Naturals - Skincare Sample Set

$9.99
$9.99 -50%
$19.99
5.0
(2 reviews)
Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag
NEW
Sample Set

Find Your Shade - Foundation Sample Set

$9.99
$9.99 -50%
$19.99
4.9
(16 reviews)
Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity
Duo Set

Herbal Tallow Skin Care Duo | Discovery Set

$14.99
$14.99 -6%
$15.99
5.0
(23 reviews)
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
BEST SELLER
Step 1 - Cleanse

Tallow Balm | Oil Cleanser & Nourishing Balm

From $7.99
From $7.99
5.0
(22 reviews)

Or shop by what you need

Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity

Tallow Skincare

Rich, simple skincare made with grass-fed tallow from Wisconsin farms - for dry, sensitive and everyday skin.

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Refillable Makeup

Clean, buildable color in magnetic pans. Buy the compact once, then just refill your shade.

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Candid Naturals herbal wellness line - Cleanse, Soothe, Detoxify Candid Naturals herbal wellness line - Cleanse, Soothe, Detoxify

Herbal Wellness

Alcohol-free capsules, drops and honey syrups for immune, digestion, stress and daily support.*

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Real Reviews

4.93 ★ (349)
Verified
MEET SARAH

THE HEART BEHIND THE BRAND

Hi, I'm Sarah - a mom of three and an Integrative Nutrition Health Coach. When my husband had a severe reaction to a preservative hiding in our "natural" products, I started simplifying everything we used - and eventually formulating some of my own.

Candid Naturals exists to make personal care uncomplicated. Clean ingredients. Multitasking products. Routines that fit real life.

Inspired by Philippians 4:8 - focusing on what's true, pure, and worthy.

READ MY STORY
Before you buy

Questions, answered

Start small. Our sample sets and 0.5oz Discovery sizes let you try a product for a few weeks before you commit to a full size. And if you're unsure, send us a chat - we love helping.

Take the Color Match Quiz, or try the Foundation Sample Pack - three neighboring shades so you can test at home.

Tallow Balm is made for oil cleansing - it has beeswax for a rich, salve-like texture and an herbal blend that soothes dry, chapped skin. Tallow Cream is lighter and fluffier - grass-fed tallow, an herbal infusion and apricot kernel oil for everyday moisture.

Many of our products are made with sensitive skin in mind, and every product page lists the full ingredients in plain language. If you're pregnant or nursing, check the ingredients with your care provider - especially products with essential oils.

We ship within the U.S. right now. Your order ships from our studio in recyclable, minimal packaging.

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Join the email list

15% off your first order - plus simple skincare tips and first dibs on new drops.

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