Hi, I’m Sarah - a mom of three, wife, and lifelong advocate for living a little less toxic. My journey with clean living began many years ago when my husband developed a severe allergic reaction to a common preservative - Methylisothiazinalone - that was hiding in almost every household product, even the “natural” ones. That time changed everything for me. I started researching ingredients, swapping out products, and simplifying what we used at home. Over time, I saw how powerful minimal, natural ingredients could be - from helping my husband with his eczema to soothing my kids’ skin & other ailments with gentle, holistic remedies. What started as a need quickly became a way of life...

In 2022, I was running a small shop filled with my favorite clean brands. But even in the natural space, I found that things had become complicated - endless products, long ingredient lists, and routines that felt anything but simple. So, in 2023, I created Candid Naturals with one clear goal: to make personal care products uncomplicated. I started with a natural beauty line that I personally sourced, refined, and finished by hand - labeling, bottling, and perfecting each product with care. Later, I added a handcrafted skincare collection, blending 100% grass-fed suet tallow and organic herbs to create products that nurture the skin and simplify your daily routines.

At Candid Naturals, our mission is to make life a little less toxic, one product at a time. We believe in: Simplicity that works - Multi-tasking products that save time and space, Transparency always - You’ll know what’s inside and why, and Pure care, made simple - Because the best skincare doesn’t have to be complicated. This approach is inspired by Philippians 4:8 - a reminder to focus on what is true, pure, and worthy in all that we do.