Do you find yourself...

  • Overwhelmed by ingredient lists & claims

  • Concerned about harmful chemicals in products

  • Struggling to find quality at an affordable price

  • Frustrated by misleading advertising

  • Disappointed by lack of care from big brands

Overwhelmed by ingredient lists & claims

Concerned about harmful chemicals in products

Struggling to find quality at an affordable price

Frustrated by misleading advertising

Disappointed by lack of care from big brands

Candid Naturals is here to make life a little less toxic with...

  • Skincare and Wellness solutions with ingredients you can trust

  • Effective, multitasking products for busy lifestyles

  • Affordable products that don’t compromise on quality

  • A holistic approach to personal care that you can count on

  • A small, woman-owned business that truly cares

Skincare and Wellness solutions with ingredients you can trust

Effective, multitasking products for busy lifestyles

Affordable products that don’t compromise on quality

A holistic approach to personal care that you can count on

A small, woman-owned business that truly cares

We're here to simplify your routine
With over a decade of holistic living experience, we've got your back.
MEET SARAH

THE HEART BEHIND THE BRAND

Hi, I'm Sarah - a mom of three and lifelong advocate for living a little less toxic. My journey started back in 2012 when my curiosity about holistic health brought me to the Institute for Integrative Nutrition where I spent a year earning a Health Coach certification. Then, when my husband had a severe allergic reaction to a preservative hiding in most of our personal care products, even the "natural" ones, it sparked years of research and simplification. After having my boys, those changes deepened into a mission and formulating some of my own products.

Candid Naturals exists to make personal care uncomplicated. Clean ingredients. Multitasking products. Routines that fit real life.

Inspired by Philippians 4:8 - focusing on what's true, pure, and worthy.

READ MY STORY
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Close-up of Candid Naturals Citrus Solace Mineral Stick on a lemon-print bag with sunglasses
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
Candid Naturals Smoothing Primer and Foundation bottles with cream swatches on a marble dish, styled with jewelry
Hand holding a red skincare bottle with pump dispenser against a neutral background
Fingertip holding a dab of Candid Naturals Herbal-Infused Tallow Cream next to the open jar
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades
Woman applying Candid Naturals Black Mascara with the wand, holding the tube

Candid Naturals is built on the belief that real results don’t require complicated routines. We offer multitasking tallow skincare & natural beauty products made with research-backed ingredients from nature - thoughtfully chosen to work with your skin, not overwhelm it.

We don’t chase trends or overcomplicate formulas. Our focus is on what truly works, paired with minimal, eco-conscious packaging to reduce waste wherever possible. Everything we make exists to simplify - for those who value slowing down, being intentional, and caring for their skin in a more grounded way.

Be part of something candid.

Three ways to join the Candid community - and be rewarded for it.

Join the email list

15% off your first order - plus simple skincare tips and first dibs on new drops.

SIGN UP

Earn as you shop

Get 5% back in points to redeem for discounts — plus VIP perks, exclusive deals and more!

JOIN REWARDS

The Collective

Earn up to $15 store credit for sharing your experience alongside like-minded women

LEARN MORE

Real Reviews

4.94 ★ (336)
Verified

Curious about which products are right for you?

Take one of our quizzes for personalized recommendations!

COLOR MATCH QUIZ SKINCARE ROUTINE QUIZ
Natural Liquid Foundation | Natural Skin-Loving Coverage Natural Liquid Foundation | Natural Skin-Loving Coverage
BEST SELLER

Candid Naturals

Natural Liquid Foundation | Natural Skin-Loving Coverage

From $3.99
From $3.99
4.9
(72 reviews)
Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture
BEST SELLER

Candid Naturals

Natural Lash Mascara | Buildable Volume with a Clean Formula

$19.99
$19.99
4.8
(34 reviews)
Smoothing Primer | Skin-Perfecting Makeup Base Smoothing Primer | Skin-Perfecting Makeup Base
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Candid Naturals

Smoothing Primer | Skin-Perfecting Makeup Base

From $2.99
From $2.99
5.0
(31 reviews)
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar
BEST SELLER

Candid Naturals

Tallow Cream | Restorative Herb-Infused Cream

From $7.99
From $7.99
5.0
(22 reviews)
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades

Candid Naturals

Tallow Lip Conditioning Balm

From $7.99
From $7.99
4.8
(10 reviews)
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
BEST SELLER

Candid Naturals

Tallow Balm | Oil Cleanser & Healing Balm

From $7.99
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Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity

Candid Naturals

Herbal Tallow Skin Care Duo | Discovery Set

$14.99
$14.99 -6%
$15.99
5.0
(22 reviews)
Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf
BEST SELLER

Candid Naturals

Magnesium Body Butter | Topical Magnesium Balm

From $6.99
From $6.99
5.0
(6 reviews)
Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill

Candid Naturals

Blush Pressed Powder | Buildable, Natural-Looking Color

$18.99
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Natural Beauty, Made Simple

Makeup that’s easy to use, gentle on skin, and made to grow with you. Build what you need, refill what you love, and keep your routine uncomplicated.

shop natural beauty
TAKE OUR COLOR MATCH QUIZ

Natural Beauty, Made Simple

Makeup that’s easy to use, gentle on skin, and made to grow with you. Build what you need, refill what you love, and keep your routine uncomplicated.

shop natural beauty
TAKE OUR COLOR MATCH QUIZ
Natural Liquid Foundation | Natural Skin-Loving Coverage Natural Liquid Foundation | Natural Skin-Loving Coverage
BEST SELLER

Candid Naturals

Natural Liquid Foundation | Natural Skin-Loving Coverage

From $3.99
From $3.99
4.9
(72 reviews)
Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture
BEST SELLER

Candid Naturals

Natural Lash Mascara | Buildable Volume with a Clean Formula

$19.99
$19.99
4.8
(34 reviews)
Smoothing Primer | Skin-Perfecting Makeup Base Smoothing Primer | Skin-Perfecting Makeup Base
BEST SELLER

Candid Naturals

Smoothing Primer | Skin-Perfecting Makeup Base

From $2.99
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5.0
(31 reviews)
Candid Naturals Eyeshadow Pressed Powder compacts and trio palette with makeup brush Candid Naturals Eyeshadow Pressed Powder compacts and trio palette with makeup brush

Candid Naturals

Eyeshadow Pressed Powder | Rich Pigment with a Natural Finish

From $14.99
From $14.99
5.0
(5 reviews)
Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging

Candid Naturals

Reusable Compacts for Eco-Refills *Empty*

From $2.99
From $2.99
4.5
(4 reviews)
Candid Naturals Cream Concealer pan open in its compact showing a light neutral shade Candid Naturals Cream Concealer pan open in its compact showing a light neutral shade

Candid Naturals

Cream Concealer | Brightening, Buildable Coverage

$16.99
$16.99
5.0
(10 reviews)
Candid Naturals Pressed Setting Powder compact open on a marble surface Candid Naturals Pressed Setting Powder compact open on a marble surface

Candid Naturals

Pressed Setting Powder | Soft-Focus Finish That Lasts

$32.99
$32.99
5.0
(11 reviews)
Candid Naturals Bronzer Pressed Powder compact open on a marble surface Candid Naturals Bronzer Pressed Powder compact open on a marble surface

Candid Naturals

Bronzer Pressed Powder | Effortless Warmth & Definition

$32.99
$32.99
5.0
(6 reviews)
Candid Naturals Brow Balm compacts in light, medium, and dark shades displayed open on a wood stand Candid Naturals Brow Balm compacts in light, medium, and dark shades displayed open on a wood stand

Candid Naturals

Brow Balm | Soft Definition with Flexible Hold

$21.99
$21.99
4.0
(2 reviews)
Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag
NEW

Candid Naturals

Find Your Shade - Foundation Sample Set

$9.99
$9.99 -50%
$19.99
4.9
(16 reviews)
Candid Naturals Champagne Highlight pressed powder pan open in its compact Candid Naturals Champagne Highlight pressed powder pan open in its compact

Candid Naturals

Highlight Pressed Powder | Natural Light-Reflecting Glow

$32.99
$32.99
5.0
(1 reviews)
Candid Naturals E-Gift Card leaning against a wall with soft natural light

Candid Naturals

E-Gift Card

From $10.00
From $10.00
(No reviews)
Candid Naturals 3-in-1 Multistick Color Balm open, showing the balm and cap Candid Naturals 3-in-1 Multistick Color Balm open, showing the balm and cap
NEW

Candid Naturals

Multistick | 3-in-1 Color Balm

$25.99
$25.99
4.9
(7 reviews)
Candid Naturals Large Refillable Palette open and empty, ready for eco-refill pans Candid Naturals Large Refillable Palette open and empty, ready for eco-refill pans

Candid Naturals

Large Refillable Palette for Eco-Refills *Empty*

$12.99
$12.99
5.0
(2 reviews)
Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill

Candid Naturals

Blush Pressed Powder | Buildable, Natural-Looking Color

$18.99
$18.99
(No reviews)
Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf

your nighttime ritual in a jar

  • Supports deep sleep and nightly relaxation
  • Helps relieve sore, tight, or overworked muscles
  • Perfectly gentle for kids’ bedtime routines
  • Powered by magnesium and rich, skin-loving oils
  • 100% natural - no fillers, synthetics, or harsh ingredients
Magnesium Butter

your nighttime ritual in a jar

  • Supports deep sleep and nightly relaxation
  • Helps relieve sore, tight, or overworked muscles
  • Perfectly gentle for kids’ bedtime routines
  • Powered by magnesium and rich, skin-loving oils
  • 100% natural - no fillers, synthetics, or harsh ingredients
Magnesium Butter
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
BEST SELLER

Candid Naturals

Tallow Balm | Oil Cleanser & Healing Balm

From $7.99
From $7.99
5.0
(22 reviews)
Hand holding a bottle of Candid Naturals Revival Mist Hand holding a bottle of Candid Naturals Revival Mist

Candid Naturals

Revival Skin & Hair Mist | Multitasking Spray

From $6.99
From $6.99
5.0
(4 reviews)
Candid Naturals Herbal-Infused Repair Serum bottle with the dropper cap removed Candid Naturals Herbal-Infused Repair Serum bottle with the dropper cap removed

Candid Naturals

Repair Serum | Antioxidant Facial Oil

From $16.99
From $16.99
5.0
(7 reviews)
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades

Candid Naturals

Tallow Lip Conditioning Balm

From $7.99
From $7.99
4.8
(10 reviews)
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar
BEST SELLER

Candid Naturals

Tallow Cream | Restorative Herb-Infused Cream

From $7.99
From $7.99
5.0
(22 reviews)
Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity

Candid Naturals

Herbal Tallow Skin Care Duo | Discovery Set

$14.99
$14.99 -6%
$15.99
5.0
(22 reviews)
Candid Naturals E-Gift Card leaning against a wall with soft natural light

Candid Naturals

E-Gift Card

From $10.00
From $10.00
(No reviews)
Candid Naturals Citrus Solace Mineral Stick open, showing the balm and cap Candid Naturals Citrus Solace Mineral Stick open, showing the balm and cap
NEW

Candid Naturals

Mineral Stick | Active Skin Balm

$14.99
$14.99 -21%
$18.99
5.0
(3 reviews)
Candid Naturals Timeless Glow Elixir bottle held in hand Candid Naturals Timeless Glow Elixir bottle held in hand

Candid Naturals

Timeless Glow Elixir | Bakuchiol Facial Serum

From $16.99
From $16.99
5.0
(6 reviews)
Candid Naturals 3-in-1 Mask + Scrub + Spot Treatment — 2oz Glass Shaker Bottle Candid Naturals 3-in-1 Mask + Scrub + Spot Treatment — 2oz Glass Shaker Bottle

Candid Naturals

3-in-1 Mask + Scrub + Spot Treatment

From $11.99
From $11.99
5.0
(1 reviews)
Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf Hand reaching for a jar of Candid Naturals Magnesium Butter on a wood shelf
BEST SELLER

Candid Naturals

Magnesium Body Butter | Topical Magnesium Balm

From $6.99
From $6.99
5.0
(6 reviews)
Hand holding a bottle of Candid Naturals Tallow Body Elixir Hand holding a bottle of Candid Naturals Tallow Body Elixir
NEW

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Tallow Body Elixir | Nourishing Body Oil

From $6.99
From $6.99
5.0
(2 reviews)
Candid Calm Skincare Discovery Set Candid Calm Skincare Discovery Set
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Candid Calm Skincare Discovery Set

$44.99
$44.99 -23%
$58.94
5.0
(1 reviews)
Herbal Harmony Discovery Skincare Set Herbal Harmony Discovery Skincare Set
NEW

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Herbal Harmony Discovery Skincare Set

$44.99
$44.99 -23%
$58.94
(No reviews)
Blue Tansy Balance Discovery Skincare Set Blue Tansy Balance Discovery Skincare Set
NEW

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Blue Tansy Balance Discovery Skincare Set

$45.99
$45.99 -23%
$59.94
5.0
(2 reviews)
Radiant Renewal Discovery Skincare Set Radiant Renewal Discovery Skincare Set
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Radiant Renewal Discovery Skincare Set

$46.99
$46.99 -22%
$60.94
5.0
(3 reviews)

Customer Favorites

Natural Liquid Foundation | Natural Skin-Loving Coverage

Candid Naturals

Natural Liquid Foundation | Natural Skin-Loving Coverage

4.9
(72 reviews)
From $3.99
From $3.99
Candid Naturals Herbal-Infused Tallow Cream texture swatch shown on a white background Candid Naturals Herbal-Infused Tallow Cream texture swatch shown on a white background
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar

Candid Naturals

Tallow Cream | Restorative Herb-Infused Cream

5.0
(22 reviews)
From $7.99
From $7.99
Woman applying Candid Naturals Black Mascara with the wand, holding the tube Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture

Candid Naturals

Natural Lash Mascara | Buildable Volume with a Clean Formula

4.8
(34 reviews)
$19.99
$19.99
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone

Candid Naturals

Tallow Balm | Oil Cleanser & Healing Balm

5.0
(22 reviews)
From $7.99
From $7.99
Smoothing Primer | Skin-Perfecting Makeup Base

Candid Naturals

Smoothing Primer | Skin-Perfecting Makeup Base

5.0
(31 reviews)
From $2.99
From $2.99
Natural Liquid Foundation | Natural Skin-Loving Coverage

Candid Naturals

Natural Liquid Foundation | Natural Skin-Loving Coverage

4.9
(72 reviews)
From $3.99
From $3.99
Candid Naturals Herbal-Infused Tallow Cream texture swatch shown on a white background Candid Naturals Herbal-Infused Tallow Cream texture swatch shown on a white background
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar

Candid Naturals

Tallow Cream | Restorative Herb-Infused Cream

5.0
(22 reviews)
From $7.99
From $7.99
Woman applying Candid Naturals Black Mascara with the wand, holding the tube Woman applying Candid Naturals Black Mascara with the wand, holding the tube
Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture

Candid Naturals

Natural Lash Mascara | Buildable Volume with a Clean Formula

4.8
(34 reviews)
$19.99
$19.99
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone

Candid Naturals

Tallow Balm | Oil Cleanser & Healing Balm

5.0
(22 reviews)
From $7.99
From $7.99
Smoothing Primer | Skin-Perfecting Makeup Base

Candid Naturals

Smoothing Primer | Skin-Perfecting Makeup Base

5.0
(31 reviews)
From $2.99
From $2.99
Candid Naturals Timeless Glow Elixir bottle held in hand
Candid Naturals
Timeless Glow Elixir | Bakuchiol Facial Serum
From $16.99
From $16.99
Hand holding a bottle of Candid Naturals Tallow Body Elixir
Candid Naturals
Tallow Body Elixir | Nourishing Body Oil
From $6.99
From $6.99
Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging
Candid Naturals
Reusable Compacts for Eco-Refills *Empty*
From $2.99
From $2.99