Candid Naturals herbal wellness line - Shilajit, Calm, Vitality Candid Naturals herbal wellness line - Zinc Defense, Vitamin D3 with K2, Breathe, Zing, Liquid C, Immune Blast
New - Herbal Wellness

Simple herbal support

Herbal capsules, drops and honey syrups - chosen with the same care as everything in our shop.

SHOP WELLNESS TAKE THE WELLNESS QUIZ
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar
Tallow Skincare

Fewer products. Better ingredients.

Grass-fed tallow blended with herbs - rich, simple care for dry, sensitive and everyday skin.

SHOP SKINCARE TAKE THE SKINCARE QUIZ
Candid Naturals Large Refillable Palette open showing three round pressed powder pans
Refillable Makeup

Refill, don't rebuy

Clean, buildable makeup in magnetic pans. Get the palette free with $60+ in Eco-Refills.

BUILD YOUR COMPACT COLOR MATCH QUIZ
Hand holding an open Candid Naturals foundation sample jar from the Find Your Shade Sample Pack Hand holding an open Candid Naturals foundation sample jar from the Find Your Shade Sample Pack
Try It First

Not sure where to start?

Sample sets and starter bundles - try a few favorites before you commit.

SHOP SAMPLE SETS START HERE

  • 4.9 stars from 300+ real reviews

  • Made with grass-fed tallow from Wisconsin farms

  • Refillable makeup - less waste, less spending

  • Mom-owned in small-town Wisconsin

Start with what you need

Tallow Skincare

Rich, simple skincare made with grass-fed tallow from Wisconsin farms - for dry, sensitive and everyday skin.

SHOP SKINCARE

Refillable Makeup

Clean, buildable color in magnetic pans. Buy the compact once, then just refill your shade.

SHOP MAKEUP
Candid Naturals herbal wellness line - Cleanse, Soothe, Detoxify Candid Naturals herbal wellness line - Cleanse, Soothe, Detoxify

Herbal Wellness

Alcohol-free capsules, drops and honey syrups for immune, digestion, stress and daily support.*

SHOP WELLNESS

Customer favorites

Skincare Makeup Starter Sets
Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone Hand reaching for Candid Naturals Face Balm in an open jar on a pink stone
BEST SELLER

Candid Naturals

Step 1 - Cleanse

Tallow Balm | Oil Cleanser & Nourishing Balm

From $7.99
From $7.99
5.0
(22 reviews)
Hand holding a bottle of Candid Naturals Revival Mist Hand holding a bottle of Candid Naturals Revival Mist

Candid Naturals

Step 2 - Tone

Revival Skin & Hair Mist | Multitasking Spray

From $6.99
From $6.99
5.0
(4 reviews)
Candid Naturals Herbal-Infused Repair Serum bottle with the dropper cap removed Candid Naturals Herbal-Infused Repair Serum bottle with the dropper cap removed

Candid Naturals

Step 3 - Treat

Repair Serum | Antioxidant Facial Oil

From $16.99
From $16.99
5.0
(7 reviews)
Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades Two Candid Naturals Tallow Lip Balm sticks with caps removed, showing tinted shades

Candid Naturals

Anytime - Hydrate

Tallow Lip Conditioning Balm

From $7.99
From $7.99
4.8
(10 reviews)
Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar Fingertip scooping Candid Naturals Herbal-Infused Tallow Cream from the jar
BEST SELLER

Candid Naturals

Step 4 - Moisturize

Tallow Cream | Restorative Herb-Infused Cream

From $7.99
From $7.99
5.0
(22 reviews)
Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity Candid Naturals Herbal Tallow Skin Care Duo — Candid Serenity

Candid Naturals

Duo Set

Herbal Tallow Skin Care Duo | Discovery Set

$14.99
$14.99 -6%
$15.99
5.0
(23 reviews)
Candid Naturals E-Gift Card leaning against a wall with soft natural light

Candid Naturals

E-Gift Card

From $10.00
From $10.00
(No reviews)
Candid Naturals Citrus Solace Mineral Stick open, showing the balm and cap Candid Naturals Citrus Solace Mineral Stick open, showing the balm and cap
NEW

Candid Naturals

Grab + Go

Mineral Stick | Active Skin Balm

$14.99
$14.99 -21%
$18.99
5.0
(3 reviews)
MEET SARAH

THE HEART BEHIND THE BRAND

Hi, I'm Sarah - a mom of three and an Integrative Nutrition Health Coach. When my husband had a severe reaction to a preservative hiding in our "natural" products, I started simplifying everything we used - and eventually formulating some of my own.

Candid Naturals exists to make personal care uncomplicated. Clean ingredients. Multitasking products. Routines that fit real life.

Inspired by Philippians 4:8 - focusing on what's true, pure, and worthy.

READ MY STORY
With over a decade of holistic living experience, we've got your back.
REFILLABLE CLEAN MAKEUP

Refill, don't rebuy

Keep the compact, swap the pan, and only buy the shades you'll actually use.

SHOP CLEAN MAKEUP TAKE THE COLOR MATCH QUIZ

How refills work

Candid Naturals Reusable Compact — Medium size for Concealer & Blush eco-refills

1. Start with a compact

Buy an empty magnetic compact once and reuse it.

SHOP COMPACTS
Candid Naturals Bare Blush pressed powder pan open in its compact, alternate angle

2. Snap in your shade

Eyeshadow, blush, bronzer, highlighter, concealer and setting powder all come as magnetic refill pans.

SHOP ECO-REFILLS
Candid Naturals Large Refillable Palette open showing three round pressed powder pans

3. Grow your palette

Our large magnetic palette holds any mix of refill pans. Free with $60+ in Eco-Refills.

SHOP THE PALETTE
1
2
3
4

Your tallow routine in 4 steps

1
Tallow Balm | Oil Cleanser & Nourishing Balm

$27.99

2
Revival Skin & Hair Mist | Multitasking Spray

$6.99

3
Repair Serum | Antioxidant Facial Oil

$29.99

4
Tallow Cream | Restorative Herb-Infused Cream

$27.99

Add all to cart PREFER MINIS? TRY A DISCOVERY SET

Real Reviews

4.93 ★ (350)
Verified

Not sure where to start?

Take a quick quiz and get a routine matched to you.

SKINCARE QUIZ COLOR MATCH QUIZ
WELLNESS QUIZ

See it in real life
Candid Naturals Timeless Glow Elixir bottle held in hand
Candid Naturals
Timeless Glow Elixir | Bakuchiol Facial Serum
From $16.99
From $16.99
Hand holding a bottle of Candid Naturals Tallow Body Elixir
Candid Naturals
Tallow Body Elixir | Nourishing Body Oil
From $6.99
From $6.99
Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging
Candid Naturals
Reusable Compacts for Eco-Refills *Empty*
From $2.99
From $2.99

Be part of something candid.

Three ways to join the Candid community - and be rewarded for it.

Join the email list

15% off your first order - plus simple skincare tips and first dibs on new drops.

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Get 5% back in points to redeem for discounts - plus VIP perks, exclusive deals and more!

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The Collective

Earn up to $15 store credit for sharing your experience alongside like-minded women

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