Find your perfect match
Answer a few quick questions and we'll match you with your perfect shades - plus the multitasking beauty routine that fits your real life. Clean ingredients, refillable options, zero nonsense.
What's your undertone?
Your veins look blue or purple, silver jewelry flatters you, and your skin pinks up or burns before it tans.
Your veins look green, gold jewelry is your friend, and your skin tans easily with golden or peachy tones.
Your veins look blue-green and both metals look fine on you. Your skin sits between warm and cool without leaning either way.
Your skin has a faint green or gray cast, tans deeply, and rarely burns. Foundations often turn orange or pink on you within the hour.
How would you describe your skin depth?
The lightest skin on the scale - porcelain and quick to burn. Even most fair foundations look too dark or too pink on you.
Light skin with a little more color. You burn first, then freckle or catch a light golden tan.
Light with a visible, even tone - you burn some days and tan a little on others.
In-between skin: lighter in winter, a shade deeper in summer, with beige or golden tones.
Golden beige skin that tans easily and rarely burns.
Deep bronze skin that tans easily and deeply - deep, but not the deepest range.
Rich, deep brown skin that never burns - the deepest range on the line.
What finish do you love most?
A smooth, polished look with no shine getting in the way.
The in-between finish - healthy and natural, never flat or shiny.
Lit from within - glow is the whole point.
Some days matte, some days glow - you like having options.
What's your biggest foundation frustration?
Your skin is picky, and most foundations do not make the cut.
Always close, never quite right - you are done with guessing.
Looks great at 8am, patchy by lunch.
You're just here to find your match ;)
Which routine realistically fits your lifestyle?
The core three, done in a couple of minutes - foundation, mascara, blush and a compact for touch-ups.
Your everyday routine with a little more polish - up to five products, natural-looking coverage.
The full works - up to eight products, primer through mascara, for the days you want the complete look.
Want a special discount to use with your results?
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Your result
Your perfect match: Foundation Shade 00
ou have a very fair complexion. Shade 00 is our lightest shade and our true very fair match - it works across undertones. If you want a touch more depth, also consider Shade 0.5. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 0.5
You have a fair complexion that is not cool. Shade 0.5 - our fair neutral with a warm lean - is your closest match, and it will not pull orange or pink. If you run slightly cool, also consider Shade 01. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 01
You have a cool undertone with fair depth. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 02
You have a cool undertone with light depth. Want to try it first? The Find Your Shade sample set (Light: shades 01 - 02 - 03) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 03
You have a cool undertone with light/medium depth. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 3.5
You have a light complexion with a neutral, warm or olive undertone. Shade 3.5 is our true neutral light - on warm skin it keeps things balanced, and on olive skin it reads even rather than pink. If you need a touch more depth, also consider Shade 04. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 04
You have a neutral undertone with light/medium depth. Shade 04 is our true neutral light/medium - if you lean olive, also consider Shade 4.5. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 4.5
You have an olive undertone with light/medium depth. Shade 4.5 is our only true olive shade, and this is exactly its depth. If it is not quite right, also consider Shade 04 (neutral) or Shade 05 (warm). Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 05
You have a warm undertone with light/medium depth. Shade 05 is our warm shade at this depth - if it runs slightly deep, also consider Shade 3.5. Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 06
You have a cool or neutral undertone with medium/tan depth. Our cool range jumps from light/medium straight to deep, so Shade 06 - our neutral medium - is your closest match at this depth. If you run deeper, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 07
You have a warm or olive undertone with medium/tan depth. Shade 07 flatters golden and olive skin alike. If you need more depth, also consider Shade 08. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 08
You have a warm or olive undertone with tan-to-deep depth - Shade 08 is also the closest match for deep olive skin at this level. If you sit between tan/deep and deep brown, also consider Shade 09. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 09
You have a warm undertone with deep brown depth. Shade 09 is our deep brown warm. If you lean cooler, also consider Shade 11. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 10
You have a cool or neutral undertone with tan-to-deep depth. Shade 10 is our deep cool match and our neutral pick at this depth. If you are deeper still, also consider Shade 11 in our deep brown depth. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 11
You have a cool or neutral undertone with deep brown depth. Shade 11 is our deepest shade and the cool and neutral side of our deep brown range. If you sit between tan/deep and deep brown, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Simple routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Natural Lash Mascara | Buildable Volume with a Clean Formula
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Reusable Compacts for Eco-Refills *Empty*
Your perfect match: Foundation Shade 00
You have a very fair complexion. Shade 00 is our lightest shade and our true very fair match - it works across undertones. If you want a touch more depth, also consider Shade 0.5. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 0.5
You have a fair complexion that is not cool. Shade 0.5 - our fair neutral with a warm lean - is your closest match, and it will not pull orange or pink. If you run slightly cool, also consider Shade 01. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 01
You have a cool undertone with fair depth. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 02
You have a cool undertone with light depth. Want to try it first? The Find Your Shade sample set (Light: shades 01 - 02 - 03) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 03
You have a cool undertone with light/medium depth. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 3.5
You have a light complexion with a neutral, warm or olive undertone. Shade 3.5 is our true neutral light - on warm skin it keeps things balanced, and on olive skin it reads even rather than pink. If you need a touch more depth, also consider Shade 04. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 04
You have a neutral undertone with light/medium depth. Shade 04 is our true neutral light/medium - if you lean olive, also consider Shade 4.5. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 4.5
You have an olive undertone with light/medium depth. Shade 4.5 is our only true olive shade, and this is exactly its depth. If it is not quite right, also consider Shade 04 (neutral) or Shade 05 (warm). Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 05
You have a warm undertone with light/medium depth. Shade 05 is our warm shade at this depth - if it runs slightly deep, also consider Shade 3.5. Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 06
You have a cool or neutral undertone with medium/tan depth. Our cool range jumps from light/medium straight to deep, so Shade 06 - our neutral medium - is your closest match at this depth. If you run deeper, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 07
You have a warm or olive undertone with medium/tan depth. Shade 07 flatters golden and olive skin alike. If you need more depth, also consider Shade 08. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 08
You have a warm or olive undertone with tan-to-deep depth - Shade 08 is also the closest match for deep olive skin at this level. If you sit between tan/deep and deep brown, also consider Shade 09. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 09
You have a warm undertone with deep brown depth. Shade 09 is our deep brown warm. If you lean cooler, also consider Shade 11. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 10
You have a cool or neutral undertone with tan-to-deep depth. Shade 10 is our deep cool match and our neutral pick at this depth. If you are deeper still, also consider Shade 11 in our deep brown depth. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 11
You have a cool or neutral undertone with deep brown depth. Shade 11 is our deepest shade and the cool and neutral side of our deep brown range. If you sit between tan/deep and deep brown, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Natural routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Natural Lash Mascara | Buildable Volume with a Clean Formula
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 00
You have a very fair complexion. Shade 00 is our lightest shade and our true very fair match - it works across undertones. If you want a touch more depth, also consider Shade 0.5. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 0.5
You have a fair complexion that is not cool. Shade 0.5 - our fair neutral with a warm lean - is your closest match, and it will not pull orange or pink. If you run slightly cool, also consider Shade 01. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 01
You have a cool undertone with fair depth. Want to try it first? The Find Your Shade sample set (Fair: shades 00 - 0.5 - 01) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 02
You have a cool undertone with light depth. Want to try it first? The Find Your Shade sample set (Light: shades 01 - 02 - 03) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 03
You have a cool undertone with light/medium depth. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 3.5
You have a light complexion with a neutral, warm or olive undertone. Shade 3.5 is our true neutral light - on warm skin it keeps things balanced, and on olive skin it reads even rather than pink. If you need a touch more depth, also consider Shade 04. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 04
You have a neutral undertone with light/medium depth. Shade 04 is our true neutral light/medium - if you lean olive, also consider Shade 4.5. Want to try it first? The Find Your Shade sample set (Light/Medium: shades 03 - 3.5 - 04) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 4.5
You have an olive undertone with light/medium depth. Shade 4.5 is our only true olive shade, and this is exactly its depth. If it is not quite right, also consider Shade 04 (neutral) or Shade 05 (warm). Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 05
You have a warm undertone with light/medium depth. Shade 05 is our warm shade at this depth - if it runs slightly deep, also consider Shade 3.5. Want to try it first? The Find Your Shade sample set (Medium/Olive: shades 04 - 4.5 - 05) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 06
You have a cool or neutral undertone with medium/tan depth. Our cool range jumps from light/medium straight to deep, so Shade 06 - our neutral medium - is your closest match at this depth. If you run deeper, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 07
You have a warm or olive undertone with medium/tan depth. Shade 07 flatters golden and olive skin alike. If you need more depth, also consider Shade 08. Want to try it first? The Find Your Shade sample set (Medium/Tan: shades 05 - 06 - 07) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 08
You have a warm or olive undertone with tan-to-deep depth - Shade 08 is also the closest match for deep olive skin at this level. If you sit between tan/deep and deep brown, also consider Shade 09. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 09
You have a warm undertone with deep brown depth. Shade 09 is our deep brown warm. If you lean cooler, also consider Shade 11. Want to try it first? The Find Your Shade sample set (Tan: shades 07 - 08 - 09) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 10
You have a cool or neutral undertone with tan-to-deep depth. Shade 10 is our deep cool match and our neutral pick at this depth. If you are deeper still, also consider Shade 11 in our deep brown depth. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
Find Your Shade - Foundation Sample Set
Smoothing Primer | Skin-Perfecting Makeup Base
Natural Liquid Foundation | Natural Skin-Loving Coverage
Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color
Cream Concealer Eco-Refill | Brightening, Buildable Coverage
Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts
Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition
Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish
Natural Lash Mascara | Buildable Volume with a Clean Formula
Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow
Reusable Compacts for Eco-Refills *Empty*
Large Refillable Palette for Eco-Refills *Empty*
Your perfect match: Foundation Shade 11
You have a cool or neutral undertone with deep brown depth. Shade 11 is our deepest shade and the cool and neutral side of our deep brown range. If you sit between tan/deep and deep brown, also consider Shade 10. Want to try it first? The Find Your Shade sample set (Deep: shades 09 - 10 - 11) lets you test your match and its closest neighbors. The Beautify routine is perfect for your lifestyle - here's your customized product list:
