Natural Beauty

Clean beauty makeup you can wear every day

Our makeup is formulated the same way our skincare is: short ingredient lists, mineral pigments, and nothing that needs a disclaimer. No silicones, no synthetic fragrance, no parabens, no talc.

The Natural Liquid Foundation comes in 15 shades and is genuinely silicone-free, so it layers over serums without pilling. The Smoothing Primer does its blurring with plant starches instead of dimethicone. And most of the pressed powders - eyeshadow, blush, bronzer, setting powder and highlight - come as magnetic pans that drop into a reusable compact or palette you buy once and keep.

Everything here is made in the USA by a mom-owned small business.

Build your routine

Four easy steps from bare skin to a finished look. Start with one and add the rest as you go.

Step 1

Prep

Hydrates and smooths skin so makeup glides on evenly.

Step 2

Base

Even out your tone, cover where you want it, then set it in place.

Step 3

Color

Add warmth and a little glow to cheeks, lips and eyes.

Step 4

Define

Frame your eyes and brows to finish the look.

Most of these come as Eco-Refills that pop into a magnetic compact.

15 products
15 products
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Natural Liquid Foundation | Natural Skin-Loving Coverage Natural Liquid Foundation | Natural Skin-Loving Coverage
BEST SELLER
Step 2 - Base

Natural Liquid Foundation | Natural Skin-Loving Coverage

From $3.99
From $3.99
5.0
(75 reviews)
Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture Candid Naturals Mascara wand with black formula swatch showing lash-lengthening texture
BEST SELLER
Step 4 - Define

Natural Lash Mascara | Buildable Volume with a Clean Formula

$19.99
$19.99
4.8
(36 reviews)
Smoothing Primer | Skin-Perfecting Makeup Base Smoothing Primer | Skin-Perfecting Makeup Base
BEST SELLER
Step 1 - Prep

Smoothing Primer | Skin-Perfecting Makeup Base

From $2.99
From $2.99
5.0
(32 reviews)
Woman applying Candid Naturals Eyeshadow Pressed Powder with a makeup brush Woman applying Candid Naturals Eyeshadow Pressed Powder with a makeup brush
ECO-REFILL
Step 4 - Define

Eyeshadow Pressed Powder Eco-Refill | Rich Pigment with a Natural Finish

$14.99
$14.99
5.0
(6 reviews)
Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging Candid Naturals branded pressed powder compact closed, showing the brand logo on the packaging
Refill Holder

Reusable Compacts for Eco-Refills *Empty*

From $2.99
From $2.99
4.5
(4 reviews)
Candid Naturals Cream Concealer pan open in its compact showing a light neutral shade Candid Naturals Cream Concealer pan open in its compact showing a light neutral shade
ECO-REFILL
Step 2 - Base

Cream Concealer Eco-Refill | Brightening, Buildable Coverage

$16.99
$16.99
5.0
(10 reviews)
Candid Naturals Pressed Setting Powder compact open on a marble surface Candid Naturals Pressed Setting Powder compact open on a marble surface
ECO-REFILL
Step 2 - Base

Pressed Setting Powder Eco-Refill | Soft-Focus Finish That Lasts

$32.99
$32.99
5.0
(11 reviews)
Candid Naturals Bronzer Pressed Powder compact open on a marble surface Candid Naturals Bronzer Pressed Powder compact open on a marble surface
ECO-REFILL
Step 3 - Color

Bronzer Pressed Powder Eco-Refill | Effortless Warmth & Definition

$32.99
$32.99
5.0
(6 reviews)
Free palette with $60+ in Eco-Refills
Candid Naturals Brow Balm compacts in light, medium, and dark shades displayed open on a wood stand Candid Naturals Brow Balm compacts in light, medium, and dark shades displayed open on a wood stand
ECO-REFILL
Step 4 - Define

Brow Balm Eco-Refill | Soft Definition with Flexible Hold

$21.99
$21.99
4.0
(2 reviews)
Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag Close-up of Candid Naturals Find Your Shade Foundation Sample Pack mini jars and sample bag
NEW
Sample Set

Find Your Shade - Foundation Sample Set

$9.99
$9.99 -50%
$19.99
4.9
(16 reviews)
Candid Naturals Champagne Highlight pressed powder pan open in its compact Candid Naturals Champagne Highlight pressed powder pan open in its compact
ECO-REFILL
Step 3 - Color

Highlight Pressed Powder Eco-Refill | Natural Light-Reflecting Glow

$32.99
$32.99
5.0
(1 reviews)
Candid Naturals E-Gift Card leaning against a wall with soft natural light

E-Gift Card

From $10.00
From $10.00
Candid Naturals 3-in-1 Multistick Color Balm open, showing the balm and cap Candid Naturals 3-in-1 Multistick Color Balm open, showing the balm and cap
NEW
Step 3 - Color

Multistick | 3-in-1 Color Balm

$25.99
$25.99
4.8
(8 reviews)
Candid Naturals Large Refillable Palette open and empty, ready for eco-refill pans Candid Naturals Large Refillable Palette open and empty, ready for eco-refill pans
Refill Holder

Large Refillable Palette for Eco-Refills *Empty*

$12.99
$12.99
5.0
(2 reviews)
Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill Candid Naturals Blush Pressed Powder in Bare - Warm Peachy Bronze — Eco-Refill
ECO-REFILL
Step 3 - Color

Blush Pressed Powder Eco-Refill | Buildable, Natural-Looking Color

$18.99
$18.99
5.0
(1 reviews)
Routines

Pick your makeup routine

Simple

Natural

Beautify
Foundation
Blush
Mascara
Concealer
Bronzer
Primer
Setting Powder
Eyeshadow + Highlight
Best for A quick everyday face Everyday, with a little more polish The full look
See the full makeup guide

  • 4.9 stars from 300+ real reviews

  • Made with grass-fed tallow from Wisconsin farms

  • Refillable makeup - less waste, less spending

  • Mom-owned in small-town Wisconsin